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This week brought another clear signal that privacy is no longer a side topic. It is now part of how trust is measured in the digital economy. Fresh public findings in Europe showed that many parents are worried that children are making online privacy choices without really understanding what they are accepting. At the same time, regulators across Europe are increasing their attention on transparency, information duties, and the way personal data is handled in digital service

This week, PINO Switzerland is highlighting a topic that is becoming increasingly important for organizations across all sectors: ISO 27701 – Privacy Information Management. As a private and independent inspection body, PINO Switzerland continues to observe a significant rise in voluntary privacy assessments and structured privacy audits. Businesses are recognizing that protecting personal data is no longer optional. It is a responsibility that directly affects trust, reputat